Blank Chapter 2 Notes

Blank Chapter 2 Notes - Chapter 2 Recognizing Opportunities...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter 2 ***Highlighted = Notes on Exam 1 Study Guide*** Opportunity - ___________________________________________________________________________________________ ________________ Four essential qualities of an opportunity: 1. Attractive 2. Durable 3. Timely 4. anchored in a product, service or business that creates value for its buyer or end user. Window of opportunity - ___________________________________________________________________________________________ ___ Difference b/w opportunity and an idea ___________________________________________________________________________ ___________________________________________________________________________________________ ___________________________________________________________________________________________ ________________________________________________________________ I dentifying an Opportunity (3 Techniques): 1. Observing Trends ____________________________________________________________________________________ ____________________________________________________________________________________ _______________________ a) Economic Forces - affect, for ex., consumers’ level of disposable income. (ex., a drop in interest rates typically leads to an increase in new home construction and furniture sales.) b) Social Forces - The persistent proliferation of fast-food restaurants, for example, isn’t due primarily to people’s love for fast food but rather to the fact that people are busy: the number of households with both parents working remains high. Recent social trends that allow for new opportunities are: aging of the population increasing diversity of the workforce globalization of industry increasing focus on health care and fitness
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 10/17/2011 for the course MNGT 305 taught by Professor Chadwick during the Summer '11 term at Nicholls State.

Page1 / 3

Blank Chapter 2 Notes - Chapter 2 Recognizing Opportunities...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online