Blank Chapter 3 Notes

Blank Chapter 3 Notes - Chapter 3 Feasibility Analysis...

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Chapter 3 Feasibility Analysis ***Highlighted = Notes on Exam 1 Study Guide*** Feasibility Analysis – ________________________________________________________________________ if an idea is worth pursuing screen ideas before spending resources on them. opportunity recognition feasibility analysis business plan Four Components of the Feasibility Analysis : a) Product/Service Feasibility b) Industry/Market Feasibility c) Organizational Feasibility d) Financial Feasibility A. Product/Service Feasibility – assessment(s) of the overall appeal of the product/service. 1. __________________ - showing a representation of the product/service to prospective users to gauge customer interest, desirability, and purchase intent. Purposes: a) to evaluate the underlying premises of a product/service b) to help develop an idea; and c) to estimate potential market share 2. ______________________ - a preliminary description of a business developed b/f the feasibility analysis, includes: _______________________________________ _______________________________________ _______________________________________ _______________________________________ _______________________________________ 3.
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Blank Chapter 3 Notes - Chapter 3 Feasibility Analysis...

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