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Unformatted text preview: Management 305 Exam 3 Study Guide: Chapters 11, 12, 13, 14, 15 Chapter 11: 1. List three of the four objectives of market segmentation identified in the textbook. 2. List three circumstances identified in the textbook that must be present in order for an entrepreneur to charge a premium price. 3. List and define the two common pricing methods identified in Chapter 11. 4. List an advantage AND disadvantage of both Selling Direct and Selling through Intermediaries. 1) Selling Direct Advantages : 2) Selling Direct Disadvantages : 3) Selling Through Intermediaries Advantages : 4) Selling Through Intermediaries Disadvantages : Chapter 12: 5. List three reasons why it is important to recognize and protect intellectual property. 6. List the four key forms of intellectual property. 7. List the 2 Guidelines identified in the text for determining what intellectual property to legally protect. 8. List the three types of patents. Which of the three is the most common? 9. List and briefly describe the four types of trademarks. Chapter 13: 10. List and briefly discuss three of the six reasons identified in Chapter 13 as to why firms deliberately pursue growth. 11. List three of the challenges of growth identified in Chapter 13....
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This note was uploaded on 10/17/2011 for the course MNGT 305 taught by Professor Chadwick during the Summer '11 term at Nicholls State.

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