chapter9 - Chapter 9: Writing radio Do you see what Im...

Info iconThis preview shows pages 1–9. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter 9: Writing radio Do you see what I’m saying?
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Radio rules Two to two-and-a-half words per second Keep numbers to a minimum If must use a number, make it visual Try to repeat the name of the client at least three times One big idea Paint scenery with sound effects Avoid annoying sound effects
Background image of page 2
Other considerations Words that work on paper don’t always work on radio (“Kids. You can’t beat them.”) Identify sound effects (“Here in the tropics…”) Use music as a sound effect Remember to obtain rights to music Describe the type of voice Specify pronunciations
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Format Identify company, name of commercial, and length of commercial at top Double space Use proper abbreviations: SFX for sound effects ANNCR for announcer VO for voiceover
Background image of page 4
One voice format
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Multi-voice format (In this version, each voice is indicated by a different color)
Background image of page 6
Multi-voice format (In this version, each voice has its own line)
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Briefcase Tom Bodett sells affordability and comfort for Motel 6
Background image of page 8
Image of page 9
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 16

chapter9 - Chapter 9: Writing radio Do you see what Im...

This preview shows document pages 1 - 9. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online