chapter10 - VO: Voice over SFX: Sound effects Script format...

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Chapter 10: Television The power of sight, sound, and motion
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Formats for TV commercials Demonstration Product as star Vignette Slice of life Presenters Testimonials Stories Parody
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Camera shots Long shot (LS) Also known as an establishing shot
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Camera shots Medium shot (MS) Also known as a 2-shot
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Camera shots Close-up shot (CU)
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Camera shots Extreme close-up shot (ECU)
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Camera moves Zoom in/out: the lens revolves to bring the image closer Dolly in/out: the camera moves forward and back Pan left/right: the camera turns or follows a moving object Trucking shot: the camera rolls sideways to follow or keep alongside the action Tilt U/D: The camera “looks” up or down Boom or crane shot: the entire camera and cinematographer are hydraulically raised or lowered while film or tape rolls
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Transitions Cut: an instantaneous change from one shot to another Dissolve: the first image gradually becomes more transparent as a second image becomes more opaque Fade: a dissolve that goes or comes from an image or title to black or white
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Terms SUPER: Words on the screen ANNCR: Announcer
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Unformatted text preview: VO: Voice over SFX: Sound effects Script format Storyboard Briefcase Hoping to connect with someone a bit on the wild side? Riverbanks Zoo One of the most popular attractions in South Carolina The Zoo houses more than 2,000 animals in natural habitat exhibits Creative insight You dont just see the animals You bond with them. Their close proximity allows you to connect with them. Creative director explains: Our creative needed to pique the interest of our target audience, as well as educate them on something they might not have known about an animal.-Heather Price Creative director explains: We did it in the form of a personal ad. Because it made more sense to us to have the animal ask for a visit rather than the zoo itself.-Heather Price Intellectual seeks communication. Gray hair a plus. Likes to eat carrots. Is really tall. Long legs. Big heart. Will eat out of your hand. Results In 2008, the Zoo had 950,000 visits, thanks in large part to the personals campaign...
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This note was uploaded on 10/17/2011 for the course MKTG 450 taught by Professor Dr.valenti during the Spring '11 term at Nicholls State.

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chapter10 - VO: Voice over SFX: Sound effects Script format...

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