chapter14 - Chapter 14: Client pitches How to sell your...

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Chapter 14: Client pitches How to sell your ideas
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Tips for the ad pitch Begin with a brief recap of the assignment Discuss your creative strategy thoroughly Make a big deal about the campaign’s theme Show how the big idea is expressed Close with a summary statement and ask for the order Answer questions honestly
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Presentation guidelines Capture the attention of your audience right away Remember how it feels to be a listener Be prepared for questions Rehearse out loud Listen to your words and inflections Check out the room before you present
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Body language speaks volumes Stand tall Make eye contact Speak from the diaphragm Use inflection for effect Use appropriate facial expressions and gestures
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PowerPoint tips Remember you, not the screen, should be the focal point Keep the bells and whistles to a minimum Remember the basics of good design *One concept per slide *No more than 8 lines per slide *Easy to read text (24 point or larger)
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PowerPoint tips (cont.) Create a look for your presentation
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This note was uploaded on 10/17/2011 for the course MKTG 450 taught by Professor Dr.valenti during the Spring '11 term at Nicholls State.

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chapter14 - Chapter 14: Client pitches How to sell your...

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