Services Marketing_56B_Summer 2011_Exam Topics

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Services Marketing: 56B (Summer 2011) Final Exam Topics 1 Pg. 22, produ ct eleme nts Pg. 15 – four broad cats of services Pg. 13 – rented good services Pg. 23-24, Extended services marketing mix Pg. 6, percentage of service composition to GDP (64%) 2 Zone of tolera nce, pg. 42 Pg. 43, service encounter stage Pg. 36, ex. Of service attributes Pg. 45 – high and low contact service encounters Pg. 36, perceived risks 3 Pg. 68 marke t analys es Pg. 58-60, four focus strats Pg. 63, diff. between important and determinant attributes Pg. 60, market segmenting Pg. 65 – competitive position strat 4 Pg. 86-87 diff betwe en core and supple menta ry Pg. 100 – hierarchy of new service dev. cats Pg. 93, hospitality related services Pg. 95, exceptions and problem solving Pg. 104, market synergy 5 Pg. 126 franch isees Pg. 121 – flower of service Pg. 124 top – benefits of ecommerce and cyberspace Pg. 118, ministores Pg. 120, information based supp services
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losing contro l – over servic
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This note was uploaded on 10/17/2011 for the course MKTG 470 taught by Professor Dr.valenti during the Spring '11 term at Nicholls State.

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Services Marketing_56B_Summer 2011_Exam Topics - 1 2 3 4 5...

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