MKTG470_Chapter 05

MKTG470_Chapter 05 - Chapter5 Type of Interaction between...

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Customer goes to service organization Service organization comes to customer Customer and service organization transact remotely (mail or electronic communications) Theater Barbershop Bus service Fast-food chain House painting Mobile car wash Credit card company Local TV station Mail delivery Auto club road service Broadcast network Telephone company Type of Interaction between Customer and Service Organization Single Site Multiple Sites Availability of Service Outlets Chapter 5
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Channel Preferences Vary Among  Customers Complex services and high-perceived risk Individuals with greater confidence and  knowledge Customers who are techno savvy  Customers with social motives  Convenience
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Places of Service Delivery Cost, productivity, and access to labor are key  determinants to locating a service facility Location constraints Operational requirements Geographic factors Need for economies of scale Ministores Locating in multipurpose facilities
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This note was uploaded on 10/17/2011 for the course MKTG 470 taught by Professor Dr.valenti during the Spring '11 term at Nicholls State.

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MKTG470_Chapter 05 - Chapter5 Type of Interaction between...

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