Mktg 470 Service Dialogue

Mktg 470 Service Dialogue - Brittany Braud The Netflix...

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Brittany Braud “The Netflix Company Turns to a Consultation Firm for Guidance”
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Marketing 470 Introduction: Brittany Braud is one of the co-owners of the Netflix Company and the manager of the main and only warehouse facility located in New Orleans, Louisiana. Brittany wants to figure out a way to increase the company’s profit margin and make the company even more successful. She is seeking the advice of a renowned business consultation firm on how to manage different aspects of the company. Brittany hopes to increase Netflix’s profits by finding a way to meet the excess demand that occurs during peak seasons, such as summertime, and increase demand during slow seasons, such as during fall, to match the company’s capacity of movies. She is also concerned about employee turnover that might happen once changes start to be made and is seeking guidance on the proper management necessary to ensure a happy, energetic service personnel team. During a phone conference earlier that week with one of the firm’s consultants, Ryan Broussard, an agreement was made to meet later that week at the warehouse facility. This introductory meeting will begin the discussion on the main changes needed in the company’s service environment. Brittany: Good afternoon, Ryan. Thank you for coming to meet me at such late notice for this weekend. Ryan: No problem at all, our business consulting firm normally meets with clients the same week of them contacting us. Have you brought any notes with you for discussion? I figured if you have main problem areas you want to target and discuss we’ll start with that.
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Brittany: Yes, I’ve jotted some notes down about what I want to focus on discussing. I have concerns about the warehouse’s capacity and what I can do to increase it. Also, how should I
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This note was uploaded on 10/17/2011 for the course MKTG 470 taught by Professor Dr.valenti during the Spring '11 term at Nicholls State.

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Mktg 470 Service Dialogue - Brittany Braud The Netflix...

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