B D 120 Basics and Practices of Marketing May 2020 UCSI UNIVERSITY FACULTY OF BUSINESS Group Assignment 30% BD 120 Basics and Practices of Marketing Choose ONE brand – car, clothing, fast food, watches, cosmetics, handphones, drinks, etc. Discuss and write a report what makes the brand’s marketing approach worked so well. Reminder: No redundancy is allowed in the brand selection. Please update your choice in the CN (First come first serve basis). If there is any changes, please scroll the comments from the other groups before you update. The guideline for the report are as follows: Part A: Introduction: (History of the brand) (10 marks) Part B: Situation Analysis (SWOT analysis) (40 marks) Part C: Marketing Mix (Product, Price, Place Promotion) (40 marks) Part D: Reference, appendix and formatting (10 marks) Format : No. of Members : 5 students in a group Font and size : Times New Roman (12) Spacing : 1.5 (Justify) Page No. : Bottom, Right (maximum 15 pages excluding cover page, table of contents and pictures).
- Spring '20
- Marketing, Practices of Marketing