06 Product & Service Design

06 Product & Service Design - Lesson 06 Product &...

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06 - 1 Lesson 06 Objective to achieve customer satisfaction while making a reasonable profit Plays a strategic role in the degree to which an organization is able to achieve its goals.
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06 - 2 In a product or service business the most fundamental equation most fundamental equation is S S - C - C P P Managers must understand the consequences of their decisions in terms of how they impact this formula. Fundamental Business Equation
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06 - 3 Product/Service design can affect both sales and profits. Organizations that have well defined products/services are more likely to realize their goals than those with poorly designed products/services. The Design Process must balance the benefits (appeal, features, etc) of the design with the costs (maintenance, service, etc.) of the design Product/Service Design P r o d u c t D e s i g n Profits Sales
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06 - 4 Competition - offering better more desirable products either to compete with your own or a competitors Improve Profitability Lower costs - more efficient production, lower labor, reduce number of parts, etc. Increase sales - new products, improve old products Customer complaints - accidents or injuries, excessive claims Improve quality Regulations ( EPA , OSHA , ADA , etc) Reasons for Product/Service Design
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06 - 5 Increased emphasis on customer satisfaction - user friendly products Reduction in time to bring a new concept/product to market Reduction in time to produce a product (8 min jean takes 28 days to produce) Greater attention to the capabilities of the organization Greater attention to the supply chain - strategic supplier partnerships Greater emphasis on environmental concerns - waste management, recycling, disposal of worn out part, etc. Increased effort to utilize less materials - standardization Trends In Product/Service Design
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06 - 6 Ch 5 - 7 No Idea generation Final design Preliminary design Feasibility study Process planning Product feasible? Yes Prototype Manufacturing Specifications The Design Process
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06 - 7 Customers - new products, complaints, liability issues, warranty claims Competitors - reverse engineering - dismantling and inspecting a competitors product to discover product improvements - benchmarking – comparisons to “best” in class Regulations, Standards, Legal Issues Manufacturing - manufacturability - the ease of which a product can be fabricated or assembled with respect to cost, quality productivity Suppliers, Distributors, Salespersons Business Conditions - needs for growth, increased profit, market share, etc. Where Do Ideas Originate?
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06 - 8 Regulatory Agencies FDA ( Food and Drug Administration ) EPA ( Environmental Protection Agency ) NHTSA ( National Highway Traffic Safety Administration ) CPSC ( Consumer Products Safety Commission ) OSHA ( ) Legal Considerations Product Liability - any injuries/damages Errors and Omissions Industry Standards
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06 Product & Service Design - Lesson 06 Product &...

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