MGMT221_Wk 5_Mod 6.3_Case Study_Kevin Williams.docx - Running head 6.3 CASE STUDY MOBILE SEO Module 6.3 Case Study Mobile SEO Kevin Williams

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Running head: 6.3 CASE STUDY: MOBILE SEO 1 Module 6.3 Case Study: Mobile SEO Kevin Williams Introduction to Management Information Systems – MGMT 221 Embry-Riddle Aeronautical University Professor Masudur Chowdhury Submitted June 30, 2020
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6.3 CASE STUDY: MOBILE SEO 2 Abstract Businesses comstantly vie to best their competetors. They apply a number of things throughout their business in order to do this, looking for any competetive advantage they can. They strive to maintain excellent customer service and product quality, while trying to keep prices lower, all in an attempt to out compete the competetors. The introduction of mobile technology has greatly added to the the advantages busniesses can obtain. Businesses can now work to obtain a higher ranking on Search Engine Results Pages (SERP) and they do this through mobile Search Engine Optimization.
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6.3 CASE STUDY: MOBILE SEO 3 Module 6.3 Case Study: Mobile SEO Today’s economy revolves around internet access, customers are constantly using their mobile phones to check for prices from multiple sources. This fact gives businesses an opportunity to attract more customers than ever before. Mobile Search Engine Optimization is an extremely beneficial part of internet marketing (Tsuei et al., 2020). Utilizing white hat practices, ensuring the business has a good website design, and employing the best possible search engine
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