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Unformatted text preview: experiment with new equipment, especially when they are playing badly. Therefore, it is not uncommon for golfers to own several putters and switch among them during the year. Putter manufacturers seek to capitalize on this psychology with aggressive advertising campaigns. It is less common for players to switch among wedges as they do with putters. Since it takes several rounds of golf playing a new wedge to get its feel and distance control, most players don't experiment as much with wedges as with putters, or even drivers....
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- Spring '11
- Cost Accounting