Studies Report - Zayed University College of Business...

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Zayed University College of Business Sciences (Date) Project 1 – Intercultural Communication (Title of Report) Prepared by: Name/Student number Name/Student number Name/Student number Name/Student number Name/Student number Instructor: Dr. Belinda Crawford
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Introduction In this study, we have conducted a survey in which we tested out the perceived and actual effects that an advertisement would have on a group of people in the UAE. The results were then compared to the results of another separate survey taken in Poland that covered some of the basic general ideas that we focused on as well in our studies. Needs and Benefits The main focus of our survey was to find out whether an advertisement in English or in Arabic would differ in the response by the average consumer in terms of appeal or preference. The findings in Poland showed that there really was no difference, and we wanted to see if the same was true in UAE, or whether consumers responded more, and thus would become more likely to buy, any products that were advertised in a particular language, be it Arabic or English. Scope
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Studies Report - Zayed University College of Business...

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