KODAK FAILS TO FOCUS ON THE BIG PICTURE2IntroductionBig companies like Kodak have constantly the risk of being forgotten and a solution is to moving fast with every change in the market. In this document, will see that changing processes force companies to make drastic decisions. Then, how companies have bankruptcy if not are flexibly and take advantage of every opportunity. Next, is it possible to start again. Finally, we will see that in this changing world you need to adapt to each new situation to be successful.Changing ProcessChanging organizational structure and design could help Kodak become faster, better adapt, and more open to the changing business environment. Kodak's competitive advantage could be achieved through organizational reengineering and gain in time, costs, and services. Taking employees out of the comfort zone of analog technology, and making a drastic change to the digital age was the ideal lifestyle. Having total domain in the reinvention of technology and new techniques gives to company the competitive advantage to survive in the market. Changing people and attitudes could be possible through training programs, courses, workshops, and exchanges with the new generation who are the most addicted to the new technology. Most Kodak employees feared for their job, they put up obstacles and rejected change. They became stressed and anxious saying that with the change the company will lose value and image. Owners and managers should advise and discuss to their employees
