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C OURSE S YLLABUS BUSI 330 M ARKETING C OURSE D ESCRIPTION The study of the system of activities that constitutes marketing with emphasis on the principles, policies and strategies utilized to identify and satisfy the needs and wants of consumers. The universal application of marketing in all forms of organizations is stressed. R ATIONALE Marketing is the navigational system of most businesses. Clearly communicating the benefits and advantages of a product to the consumer is important to the success of every marketing initiative. The purpose of this course is to provide an understanding of fundamental marketing practices relevant to businesses today. Each student will understand the role that marketing plays in the success of business, and how to develop an effective marketing plan. I. P REREQUISITES Sophomore standing II. R EQUIRED R ESOURCE P URCHASE Kerin, R. A., Hartley, S., & Rudelius, W. (2011). Marketing : The core (4th ed.) New York, NY: McGraw Hill. ISBN: 978-0-07-811206-5. Disclaimer: The above resources provide information consistent with the latest research regarding the subject area. Liberty University does not necessarily endorse specific
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This note was uploaded on 10/19/2011 for the course BUSI 330 taught by Professor P during the Fall '11 term at Lee.

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