Chapter_6_Conformity_in_Groups_PPT.pptx - PERSUASION SOCIAL INFLUENCE COMPLIANCE GAINING Robert H Gass John S Seiter Chapter 6 Conformity and Influence

Chapter_6_Conformity_in_Groups_PPT.pptx - PERSUASION SOCIAL...

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PERSUASION SOCIAL INFLUENCE & COMPLIANCE GAINING Robert H. Gass & John S. Seiter
Chapter 6 Conformity and Influence in Groups
CONFORMITY Norms: expectations governing group members’ behavior Norms may be formal, explicit no cheating on tests Norms may be informal, implicit not picking your nose during class Norms may not be apparent until violated Is texting during class okay? S_L/Shutterstock.com
GROUP SIZE The larger the group, the more pressure to conform Social Impact Theory the 1 st person added has the most impact diminishing impact for each additional member Social Impact Model the 3 rd , 4 th members have the most impact ASDF_MEDIA/shutterstock.com
GROUP SIZE--continued Informational influence; wanting to be right Normative influence; wanting to be liked, accepted Expressing dissent Difficult for a lone dissenter to hold out A 2 nd dissenter decreases conformity by 80% Anatoliy Karlyuk/Shutterstock.com
CULTS AND INDOCTRINATION Stages of cult conversion

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