Chapter 13 - differentiation and why? 7. What is the most...

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1. What is vertical differentiation? 2. What is centralized vertical differentiation and what are the four arguments for it? 3. What is decentralized vertical differentiation and what are the five arguments against it? V 4. What is the most logical form of vertical differentiation for firms pursing a global strategy and why? 5. What is the most logical form of vertical differentiation for firms pursing a multinational or multi-domestic strategy and why? 6. How does a firm pursuing a transnational strategy handle the question of vertical
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Unformatted text preview: differentiation and why? 7. What is the most important thing for a transnational firm according to my lecture of chapter 13? Why is this so important? 8. What is horizontal differentiation and what forms can it take? 9. Briefly describe the forms of horizontal differentiation mentioned in question 8? 10. Diagram the Stopford and Wells model, label the parts and briefly describe what the model illuminates (Depicts, describes)....
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This note was uploaded on 10/19/2011 for the course IBUS 330 taught by Professor Nicholson during the Fall '07 term at S.F. State.

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