AB 202 Brenda Russell - Starbucks 1 Brenda Russell AB:202...

Info icon This preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Starbucks 1 Brenda Russell AB:202 Instructor Lyncheski August 31, 2011
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Starbucks 2 Starbucks Cornerstone of the Starbucks success is opening of the new stores. Starbucks was willing to enhance the brand name and equity,and for that Starbucks has attracted new customers for its opening stores in the communities. The new store locations may also maximize the convenience, thus increasing the frequency of visits by the existing customers. Additionally, lot of these new stores have been development with the drive-thru. With that the Starbucks is targeting the particular segment of their customer base which consists of the professionals and also the on-the-go parents. For measuring effectiveness of all these strategies, the Starbucks is regularly comparing the in data between the newly opened stores and also the existing stores, thus trying to increase profitability of both the units while maintaining the steady growth rate. Starbucks must provide the organic foods and health drinks. Now a day people are very health conscious, especially the new trends started to focus on the health conscious marketability. The Starbucks may improve its image by paying much attention to its customers concerns. The Starbucks should try to extend their menu selection for including the
Image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern