building customer unit 1 dq

building customer unit 1 dq - with customer and the...

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Hello class and professor, Integrated Marketing Communications is the comprehensive communication process which includes the advertising, the sales promotion, the public relations, the direct marketing, the personal selling, & also rest of marketing mix for providing the maximum communication impact with the stakeholders. With this approach of know about your customer, can differentiate by Value, can communicate & personalize and also you may be able to get the ultimate marcom specialist to market and communicate your brand and product one to one
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Unformatted text preview: with customer and the consumer. This process may form basis of the customer centric model & to measure the feedback for your eMarcom campaign in your communication process. And, with this process you would be able to communicate with the target customer or to the consumer one-to-one. By understanding their values, needs & wants to build the long term customer centric learning relationship which would be the sustainable competitive advantage for the enterprise....
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This note was uploaded on 10/20/2011 for the course BUISNESS ab202 taught by Professor Millazzo during the Spring '11 term at Kaplan University.

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