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Unformatted text preview: with customer and the consumer. This process may form basis of the customer centric model & to measure the feedback for your eMarcom campaign in your communication process. And, with this process you would be able to communicate with the target customer or to the consumer one-to-one. By understanding their values, needs & wants to build the long term customer centric learning relationship which would be the sustainable competitive advantage for the enterprise....
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This note was uploaded on 10/20/2011 for the course BUISNESS ab202 taught by Professor Millazzo during the Spring '11 term at Kaplan University.
- Spring '11