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Unformatted text preview: created by direct promotional tools of selling the brand though simple promotional tools as the service sector only helps people who are in need so there is no great profit targeted from this. The promotions are not heavy and are very simple but very effective as everyone benefits from it. The organization uses the pull strategy as the customer or people in need require the services and so such people have to get in touch with doctors and with such people who are willing to give that service. According to this service no great promotion tools are used. It is a service sector and so does not require any advertising pr marketing because people working in this organization are all voluntary workers and don’t get paid hence this organization has to be just identified and understood by people as being a great benefactor to all in need of medical help. http://www.doctorswithoutborders.org/...
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This note was uploaded on 10/20/2011 for the course BUISNESS ab202 taught by Professor Millazzo during the Spring '11 term at Kaplan University.
- Spring '11