doctors without borders redone

Doctors without - created by direct promotional tools of selling the brand though simple promotional tools as the service sector only helps people

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A doctor without borders Is one who serves any one in need this is an international medical organization that serves people who are struck by violence, catastrophes and natural disasters. They serve everywhere and every time and do not look at which country they serve. The job of serving the needy is without qualification and hence their job is done very well. Since it is humanitarian the doctors and volunteers rush to the aid of the victims without even a moment’s hesitation. So they are doing a great job of serving the needy. The customers of this brand are all those who are in need of immediate medical help. They meet the target customer segment by a mix of direct promotional tools .people who have enlisted the help of this service do the marketing for the brand. It is more on the basis of direct selling and promotion. The marketing mix is direct selling and mouth of talk sale .the service is taken by those who have already used this service and have benefited from it. So the brand is
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Unformatted text preview: created by direct promotional tools of selling the brand though simple promotional tools as the service sector only helps people who are in need so there is no great profit targeted from this. The promotions are not heavy and are very simple but very effective as everyone benefits from it. The organization uses the pull strategy as the customer or people in need require the services and so such people have to get in touch with doctors and with such people who are willing to give that service. According to this service no great promotion tools are used. It is a service sector and so does not require any advertising pr marketing because people working in this organization are all voluntary workers and don’t get paid hence this organization has to be just identified and understood by people as being a great benefactor to all in need of medical help. http://www.doctorswithoutborders.org/...
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This note was uploaded on 10/20/2011 for the course BUISNESS ab202 taught by Professor Millazzo during the Spring '11 term at Kaplan University.

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Doctors without - created by direct promotional tools of selling the brand though simple promotional tools as the service sector only helps people

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