marketing nascar - TARGETINGyourMARKET: Step1:...

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Segmentation Analysis TARGETING your MARKET: Use the five steps below to examine your target segments and  then classify your brand’s position. Step 1: Name the brand you chose in the Unit 2 Discussion ---------- Enter Your Brand: Nascar STEP 2: List and explain which specific segmentation variables of the four segmentation  categories shown below should be used (location, age, gender, or rate of usage for examples see  Table 6.1 in Chapter 6 reading) You may not have variables in all the represented categories.  Provide the variables used and explain why you believe they should be used-----------------> Demographic Variables: Since it’s a sports event all category and generations follow this, the main focus  would be on young generations so that they can get attached to the brand. Geographic Variables: All across the country and not limited by Geography  Psychographic Variables: People who have early tendency to follow any Car event. Who frequently buys  car magaizes.  Behavioral Variables: One with high adrenalin rush, people who frequently visit pubs and other locations 
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marketing nascar - TARGETINGyourMARKET: Step1:...

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