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Unformatted text preview: such as ages, occupation, education background, gender basis etc. Psychographic segmentation: in this segmentation of the customers is done on the basis of their lifestyle, personality traits or the values. This is also analyzed through the VALS system of segmentation. Behavioral segmentation: in this customers are divided on the basis of their behavior towards the product i.e. on the basis of their knowledge, usage rate, loyalty, occasions etc. this type of segmentation has an advantage as it is more closely related to the product itself....
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- Spring '11