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Unformatted text preview: internationally. Wal-Mart had emerged as a global player with operations in North America, Asia, Europe and South America. Wal-Mart symbolized operational excellence and cost leadership. Wal-Mart is built on the foundation of saving people money so they can live better. Millions of customers visit the retail outlets of Wal-Mart. Wal-Mart is a chain of value store that operates in US and other parts of the world. It works on low cost strategy with a mission of “Save Money, Live better’. Considering the positioning of the company, it can be said that Wal-Mart promotes competitors as with its low cost advantage, companies are coming up with the same concept to attract the consumers. Mercedes-Benz: Mercedes Benz is considered as the pioneer in the automobile industry. It focuses on technology breakthrough and customer service. Considering the positioning of the company, it can be said that Wal-Mart winner, with a focus on technology and expertise....
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- Spring '11
- Mercedes-Benz, low Cost advantage