Unformatted text preview: the Starbucks is regularly comparing the in data between the newly opened stores & also the existing stores, thus trying to increase profitability of both the units while maintaining the steady growth rate. Starbucks must provide the organic foods & health drinks. Now a day people are very health conscious, especially the new trends started to focus on the health conscious marketability. The Starbucks may improve its image by paying much attention to its customers’ concerns. The Starbucks should try to extend their menu selection for including the drinks related to the specific cultures. The Starbucks is aiming towards the family environment & also catering the requirements of all the family members, it may increase the menu items for children....
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This note was uploaded on 10/20/2011 for the course BUISNESS ab202 taught by Professor Millazzo during the Spring '11 term at Kaplan University.
- Spring '11