starbucks - the Starbucks is regularly comparing the in...

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Question One key characteristic of IMC discussed in this chapter is the belief that marketing communications requires building a relationship between the brand and the customer. Identify the characteristics of the consumers you think Starbucks is targeting for customer relationships. Answer Cornerstone of the Starbucks’ success is opening of the new stores. Starbucks was willing to enhance the brand name & equity, & for that Starbucks has attracted new customers for its opening stores in the communities. The new store locations may also maximize the convenience, thus increasing the frequency of visits by the existing customers. Additionally lot of these new stores have been development with the drive-thrus. With that the Starbucks is targeting the particular segment of their customer base which consists of the professionals & also the on-the-go parents. For measuring effectiveness of all these strategies,
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Unformatted text preview: the Starbucks is regularly comparing the in data between the newly opened stores & also the existing stores, thus trying to increase profitability of both the units while maintaining the steady growth rate. Starbucks must provide the organic foods & health drinks. Now a day people are very health conscious, especially the new trends started to focus on the health conscious marketability. The Starbucks may improve its image by paying much attention to its customers’ concerns. The Starbucks should try to extend their menu selection for including the drinks related to the specific cultures. The Starbucks is aiming towards the family environment & also catering the requirements of all the family members, it may increase the menu items for children....
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This note was uploaded on 10/20/2011 for the course BUISNESS ab202 taught by Professor Millazzo during the Spring '11 term at Kaplan University.

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