unit 3 assignment building customer Brenda Russell

unit 3 assignment building customer Brenda Russell - Retail...

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Retail Positioning 1 Brenda Russell AB 202 Building Customer Sales Instructor Marc Lyncheski September 13, 2011
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Retail Positioning 2 Retail Positioning with ICM A brand’s positioning statement represents how marketers want customers to think and feel about the product/service brand or retail brand. The three retail brands positioning strategy are: #1 Retailer name and URL: Home : McDonalds.com www.mcdonalds.com Mcdonalds: One of the greatest attributes of Mcdonalds is its "everyday affordability" message that drives customers to the brand. Mcdonalds has been able to meet the expectations of its customers with constant innovation and globalization strategy. Vision of McDonalds: ‘To be our customer’s favorite place and way to eat. (corporate website) McDonald’s Promise: ‘To provide simple easy enjoyment to every customer at every visit. (corporate website) Mission Statement: ‘McDonald’s aim is to be the leader in the Quick Service Restaurant (QSR) industry by maximizing Profits and through our Principles of QSC & V (Quality, Service, Cleanliness & Value) consistent with the needs of our Customer, Employees and Community. (corporate
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