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Unformatted text preview: sugar free and home blended coffee would definitely visit the store. I would be interested in using the PRIZMNE system as it the new evolving marketing multiple segmentation strategy. A study using this will tell the store owners what exactly they are looking for and exactly what sort of people might visit the stores as it classifies households on many demographic factors, behavioral and lifestyle factors, I would suggest that the new stores use the new evolution strategy to understand better if it could target the audience that are now visiting Starbucks and what advantages these people might get if they shift out of a great brand....
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This note was uploaded on 10/20/2011 for the course BUISNESS ab202 taught by Professor Millazzo during the Spring '11 term at Kaplan University.
- Spring '11