Unformatted text preview: running telly for knowing how much has been bought. Many companies experiment with shopping buddy has been ultimately failed because of financial non-viability and super market chain replace intelligent shopping cart with the hand held device. The company should focus on AIDA model so as to attract consumer and should focus on establishing an emotional bonding with its consumers so that the consumers get associated with the product. They have to be artistic and innovative in its promotional programme and activity. Consumer processing model and hedonic experiential model helps in the information processing required by the consumers. The organization needs to focus on building emotional bonding to the consumers with a focus on fun, fantasies and feelings. This helps in building a positive consumer behavior....
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- Spring '11
- Marketing, Supermarket, shopping cart