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Unformatted text preview: establishing an emotional bonding with its consumers so that the consumers get associated with the product. They have to be artistic and innovative in its promotional programme and activity. Consumer processing model and hedonic experiential model helps in the information processing required by the consumers. The organization needs to focus on building emotional bonding to the consumers with a focus on fun, fantasies and feelings. This helps in building a positive consumer behavior....
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- Spring '11