unit 5 assignment building customer Brenda Russell

unit 5 assignment building customer Brenda Russell - Retail...

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Retail ICM with RAMA 1 Brenda Russell AB202 Building Customer Sales and Loyalty Instructor Mark Lyncheski October 1, 2011
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Retail ICM with RAMA 2 Retail ICM with RAMA The National Retail Federation can help in retail IMC as it can help in networking with suppliers. The main components of an organization’s “supply chain” include suppliers, logistics and transportation. The financial supply chain includes the cash and working capital cycle as well. The supply chain differs from the value chain as it may or may not add onto the value. The ERP may have to be implemented all over the supply chain. Supply chain management focuses on the delivery of components and raw materials from one place to another in order to provide place utility as well as make it possible to carry out the operations of distribution and logistics smoothly. A channel system or the supply chain and distribution system in an organization can provide great amount of competitive advantage as it leads to cost benefit as well as economies in scale of operations. It can help in reduction of costs of operations and also leads to reduction in inventory costs. In case of ineffective management of the supply chain, it can lead to addition of excessive distribution costs and increase the overheads significantly. What is RAMA and how can a retailer use this. organization?
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unit 5 assignment building customer Brenda Russell - Retail...

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