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Unformatted text preview: distinctive a brand is perceived to be. The brand stature was the function of the esteem of a brand like how regarded a brand was & the knowledge of brand like how known a brand was. The Red Cross brand must be strengthens when this was much differentiated in the mind of customer. They thought that the opportunity existed for bridging a passive, female supporter are the features of existing brand with male, difference maker & the change agent of many missionary brand images of the organization like Medecins Sans Frontier which is doctors without borders. We have seen this organization as trustworthy & great organization which everybody respects & knows. Doctors without Borders 2 References Laidler-Kylander, J. A. (2006). International Federation of Red Cross and Red Crescent Societies. The New Global Brands: Managing Non-Governmental Organizations in the 21st Century ....
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- Spring '11
- Brand, Non-profit organization, Non-governmental organization, International Committee of the Red Cross, Medecins Sans Frontier