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Unformatted text preview: customer the brand vitality was the function of the differentiation of the brand like how distinctive a brand is perceived to be. The brand stature was the function of the esteem of a brand like how regarded a brand was and the knowledge of brand like how known a brand was. The Red Cross brand must be strengthens when this was much differentiated in the mind of customer. They thought that the opportunity existed for bridging a passive, female supporter are the features of existing brand with male, difference maker and the change agent of many missionary brand images of the organization like Medecins Sans Frontier which is doctors without borders. We have seen this organization as trustworthy and great organization which everybody respects and knows. Doctors Without Borders 3 References Laidler-Kylander, J. A. (2006). International Federation of Red Cross and Red Crescent Societies. The New Global Brands: Managing Non-Governmental Organizations in the 21st Century ....
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- Spring '11
- Brand, Non-profit organization, Non-governmental organization, International Committee of the Red Cross, Medecins Sans Frontier, Red Cross brand