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Unformatted text preview: perceptions to add value to it. Assisting other companys efforts: Advertisement for a brand helps in building relationships with the prospective consumers, prior to the direct contact of their sales representatives. This reduces the sales effort, time and costs involved in it. On an average, the non-durable goods are more responsive to price cuts in comparison to durable goods because these goods belongs to the fast moving category and are immediately consumed and hence doesnt have a salvage value. Hence, the consumers are price sensitive about non-durable goods....
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This note was uploaded on 10/20/2011 for the course BUISNESS ab202 taught by Professor Millazzo during the Spring '11 term at Kaplan University.
- Spring '11