unit 6 dq building customer - Hello class and professor...

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Hello class and professor, Advertising business has been considered as the creative profession in which we are required to think for the living. This industry is having lot of ways so that as it may continue to look for many way for creating the money rather than of ideas. Advertising agencies are becoming the antiquated broker businesses, thus selling the space to the clients through creativity which has been thrown free. Output is the marketing world which is the ad rich and the idea poor. Customers do not want to be bombarded with the ads as they are willing to be inspired by the ideas which may change its lives. Ads usually create the transactions. However Ideas create the transformations. Ads generally reflect the culture, the ideas imagine the future. Old model of the advertising and the branding had been to improve the public perception. New model expects the companies improve the public life. For surviving, the advertising agencies should start nurturing the ideas, not only managing the clients. Advertisers must be the thinking
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