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Unformatted text preview: promoted in turn to the retailers and retailers attracted the customers more and more. This way he introduced his products in the market in a new and innovative way and attracted customers towards its products. This strategy created brand awareness of horse in the market and customers were ready to buy only horse products and supply chain management was also affected as more demand in the market forced the owner to produce more and more products. References Official Website of Horse retrieved on July 15, 2011, www.horse.com ....
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- Spring '11