unit 7 marketing assignment Brenda Russell

unit 7 marketing assignment Brenda Russell - Promotion 1...

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Promotion 1 Brenda Russell AB219 Instructor Millazo October 9, 2011
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Promotion 2 Promotional Mix (Doctors Without Borders) A doctor without borders Is one who serves any one in need this is an international medical organization that serves people who are struck by violence, catastrophes and natural disasters. They serve everywhere and every time and do not look at which country they serve. The job of serving the needy is without qualification and hence their job is done very well. Since it is humanitarian the doctors and volunteers rush to the aid of the victims without even a moment’s hesitation. So they are doing a great job of serving the needy. The customers of this brand are all those who are in need of immediate medical help. They meet the target customer segment by a mix of direct promotional tools .people who have enlisted the help of this service do the marketing for the brand. It is more on the basis of direct selling and promotion. The marketing mix is direct selling and mouth of talk sale .the
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This note was uploaded on 10/20/2011 for the course BUISNESS ab202 taught by Professor Millazzo during the Spring '11 term at Kaplan University.

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unit 7 marketing assignment Brenda Russell - Promotion 1...

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