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Unformatted text preview: slogan had used but when advertising language have been developed and high tech equipment have been appeared then these gave the birth to animation and colour movies. The new concept, strategies to launch the campaigns have strengthened a position of the company and Coke has been reached many of the interest of audience and desire for staying with customers in their daily lives. Key for success of the Coca Cola campaigns was language like catchy songs, slogan and picture of the tailor-made world of the peace and harmony which has depicted in precisely conducted advertisement campaign. Source: http://www.adslogans.co.uk/hof/hofindx3.html ....
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This note was uploaded on 10/20/2011 for the course BUISNESS ab202 taught by Professor Millazzo during the Spring '11 term at Kaplan University.
- Spring '11