Unit 7 marketing dq - slogan had used but when advertising language have been developed and high tech equipment have been appeared then these gave

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Hello professor and class, We can identify the ads of Coca-Cola, for which all parts of the cultural origins have been taken into the account during playing vital role in the advertising campaigns. The language which has used in both the advertisements like “Home of the Fame for the Coca Cola…” and “The Happiness Factory” has saturated with the adjectives and verbs which stimulate the perception like good, new, taste, wonderful, look, see, choose, need, etc. the Coca Cola spots, posters, etc. convey the message like “Make yourself at the home and relax with the bottle of Coke”. At the starting of the Coca Cola business just black and white posters with the written
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Unformatted text preview: slogan had used but when advertising language have been developed and high tech equipment have been appeared then these gave the birth to animation and colour movies. The new concept, strategies to launch the campaigns have strengthened a position of the company and Coke has been reached many of the interest of audience and desire for staying with customers in their daily lives. Key for success of the Coca Cola campaigns was language like catchy songs, slogan and picture of the tailor-made world of the peace and harmony which has depicted in precisely conducted advertisement campaign. Source: http://www.adslogans.co.uk/hof/hofindx3.html ....
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This note was uploaded on 10/20/2011 for the course BUISNESS ab202 taught by Professor Millazzo during the Spring '11 term at Kaplan University.

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