unit 8 assignment building customer 2

unit 8 assignment building customer 2 - The print...

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The print advertisement came into picture when it was all about advertising outside the home. People used bill boards, hoardings, posters, banners and most commonly news papers to reach out to the common mass. At the earlier stages all these print media advertisements were in black and white picture form as the lack of technology was something very common. The pictures used use to be the stills from the advertisement and that too just lookalikes of the original ad. One more common problem was that the person used in electronic ads and the one used in print ads were different from each other so people felt it hard to co-relate the same. The ad I have selected for the research is from the link mentioned below. It relates to Motherhood. Reference: http://library.duke.edu/digitalcollections/mma_MM0360/ The brand is Johnsons & Johnsons. In this ad there are two pictures. One in which a mother is applying antiseptic lotion on her child and the child is crying and on another the same mother is applying Johnsons antiseptic cream and the child is happy.
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This note was uploaded on 10/20/2011 for the course BUISNESS ab202 taught by Professor Millazzo during the Spring '11 term at Kaplan University.

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unit 8 assignment building customer 2 - The print...

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