unit 8 dq marketing - All information is available related...

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Hello class and professor, In my opinion, HP does the best job promoting their products to the online purchaser. Because at HP’s website, we can get every information for purchasing the computers for example they have categorised as according to the usage basis, solutions basis, processor basis, brand basis, warranty basis, price basis and processor basis etc. Dell also categorised the product but only on technical basis like price wise, processor wise, size wise etc. For example if we need to buy a computer for office or home or for kid, we can get all the information on HP site but not on Dell or Apple’s site. Yes, definitely if I need to buy a computer for me, I will go for HP. Because, at HP site, I get every information available, without any complexity and so much research. All information is ready. I just need to select my criteria and I will get a computer with all features as per my requirement and in my budget. Apple’s Site Positive points – Apple has done marvellous marketing for it’s brand of Mac computers.
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Unformatted text preview: All information is available related to Mac like categories, accessories and software available in Mac computers. Negative points - Customers don’t have any choice to buy computers except Mac. We can’t judge it on the basis on different categories like for example if we need to buy a computer for School going student or a kid we can’t differentiate it. Dell’s site Positive points – Dell site removes the negative points of Apple. Here we can categorised the product on the basis of price, processor, size and hard drive store etc. This site is very good to categorised the product on the technical basis. Negative points - This site also didn’t give full information except technically like if we need to buy a computer for different category, it doesn’t provide the full view of the product. HP’s Site I think HP has presented the data in very good manner as compared to above two sites....
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This note was uploaded on 10/20/2011 for the course BUISNESS ab202 taught by Professor Millazzo during the Spring '11 term at Kaplan University.

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unit 8 dq marketing - All information is available related...

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