Unformatted text preview: demand of a brand becomes less elastic when its equity increases. Walmart has very strong brand equity for providing the low prices every day. Quality differential between Walmart products and the other brands is less than in the premium price differential that the other brands commend. This is the brand equity in actions. Fourth outcome which is earning the revenue premium is particularly the result for achieving the higher level of brand equity. The Walmart brand possesses the higher equity which generate higher revenue premium. There is a very strong and positive correlation between the Walmart brands which customer enjoys....
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This note was uploaded on 10/20/2011 for the course BUISNESS ab202 taught by Professor Millazzo during the Spring '11 term at Kaplan University.
- Spring '11