Chapter 4 - Perception,Stereotypingand Attribution Chapter4...

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    Perception, Stereotyping and  Attribution Chapter 4
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What is Perception? Perception is the process of selecting,  organizing, and interpreting information  from the environment It’s an individual activity and is influenced  by a number of factors
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Selective Attention The process of only seeing what we  want to see We filter what is not of interest and  take in what is novel or different. 
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  Influences on Selective  Perception Characteristics of the object: size  intensity  motion    repetitionnovelty context Characteristics of  the perceiver: consistency  with attitudes  past experience  blocking (perceptual defence)
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Overcoming Selective  Attention Errors Splatter vision Perception is one way to overcome blocking of  information or forming impressions too early.  Focus on nothing; take everything in
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Perceptual Organizing and  Interpreting of Information We rely on “perceptual grouping”  as  a shorthand to organize perceptions  into something familiar or  recognizable It can prevent us from being open to  new ways of interpretation and can  stifle our creativity
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This note was uploaded on 10/19/2011 for the course MGMT 2202 taught by Professor Roda during the Spring '11 term at Dalhousie.

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Chapter 4 - Perception,Stereotypingand Attribution Chapter4...

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