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buseng company report part4

buseng company report part4 - PART 4 Principles of...

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PART 4 Principles of Marketing Target Market Describe your target market in terms of age, education level, income, and other demographic variables . Hint: Refer to Chapter 11 for more information on the aspects of target marketing and market segmentation that you may want to consider. Be as detailed as possible about who you think your customers will be. The target market would be college students and young professionals ages 21-34 who have had at least some college. They have an income level around 35,000 and above of any race, ethnicity, religion, or sex. This would be more likely to be sold to single people or young married people who still go out on weekends. P RODUCT F EATURES AND B ENEFITS Describe the features and benefits of your product or service. Hint: As you learned in Chapter 11, a product is a bundle of attributes—features and benefits. What features does your product have—what does it look like and what does it do? How will your product benefit the buyer? The features of this product would be that it provides a chaser for alcoholic beverages that would allow the drinker to be able to get up and be productive the next morning without a hangover. There will also be benefits to the chaser including many nutritional benefits including vitamins and other healthy aspects while still providing a good taste to go with the alcohol. It will look like a normal beverage but be specifically marketed as a chaser for alcohol.
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