ads to run - 2.73 5 7.27 maximize # reached $180,000...

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Ads to Run Input data media TV radio newspaper RHS budget 15,000 6,000 4,000 100,000 TV ads 1 4 Total ads 1 1 1 15 Radio budget 6,000 30,000 # reached per ad $20,000 $12,000 $9,000 Model media tv radio newpaper # of ads
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Unformatted text preview: 2.73 5 7.27 maximize # reached $180,000 Constraints LHS RHS budget 100000.000000015 <= 100,000 TV ads 2.73 <= 4 Total ads 15 <= 15 Radio budget 29999.9999999964 <= 30,000...
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