Media Selection Example

Media Selection Example - Maximize # reached...

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Media Selection Example Input data Media TV Radio Newspaper RHS Budget 15000 6000 4000 100000 TV ads 1 4 Total ads 1 1 1 15 Radio budget 6000 30000 # reached per ad 20000 12000 9000 Model Media TV Radio Newspaper # of ads 2.7272727273 5 7.2727272727
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Unformatted text preview: Maximize # reached 180000.000000049 Constraints LHS RHS Budget 100000.000000015 <= 100000 TV ads 2.7272727273 <= 4 Total ads 15 <= 15 Radio budget 29999.9999999964 <= 30000...
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This note was uploaded on 10/21/2011 for the course TOM 315 taught by Professor Kumar during the Spring '10 term at Cal Poly Pomona.

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