VW Casethebest

VW Casethebest - Volkswagen of America Managing IT...

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Volkswagen of America: Managing IT priorities
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Table of contents 1. Introduction 2. Background and IT - VWoA 2.1. Structure of the new project selection process within VWoA 2.2. Benefits and Weaknesses 3. How should Matulovic deal with the complaints of colleagues who are demanding special treatment for their projects? 3.1. What are the issues and concerns that can arise from rejecting these demands? 3.2. What are the issues and concerns that might result from acquiescing to them? 3.3. What would be the best way for Matulovic to address these issues? 4. Advice to Matulovic on the Supply Flow Project 5. Conclusion References
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1. Introduction Introduction will be written after I have received the remaining parts!
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2. Market specification (Background and IT) – VWoA “Peoples car” – that is the meaning of the word Volkswagen as the original vehicles were targeted at the mass market. The firms revenue have shot up dramatically after the introduction of their first innovation; the Beetle which is still the best-selling car of all time. After a phase of ups and downs there has been a stage of rapid model introduction displayed by new brand positioning and advertising. A consolidation of the VW Group automotive brands was initiated leading to alignment among brands which determine the requirements for future models. The impact of the conducted implication of the product- diversification strategy has hit the import operations of the U.S. and Canada as the growth in product offering was unprecedented in VWoA history. In 1992 the VWoA entered into a 10- year agreement with an IT service provider to reduce short- term IT costs and as the contracted expired in 2002, the company GedasUSA, which has become a VW subsidiary, took over the firms IT department.
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2.1. Structure of the new project selection process within VWoA The process allows several organizational entities to play a role in creating and managing a new process for managing priorities at VWoA. The entire process was divided into three phases. Phase 1: Calling for Projects, Communicating Process, and Identifying Dependencies – “Function wall” All Departments are supposed to hand in proposals to PMO. Each business activity is mapped against the business architecture to link the proposal to the effected business-function and to the major goal that the initiative would advance. As discussion progressed, all projects were recognized and categorized into projects concerning the entire company whereas single business units were removed. The main aim was to group related projects into one common enterprise project. Phase 2: Formal Project Requests from Business Units – “Standardized templates” During phase 2, each business unit formalized project proposals using a predefined model. Proposals detailed information about each project and included its name as well as the changes it
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This note was uploaded on 10/20/2011 for the course SBE 204 taught by Professor Furneaux during the Spring '11 term at Maastricht.

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VW Casethebest - Volkswagen of America Managing IT...

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