uk_crdt_crd_case - 2. Would an annual fee increase the...

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Sloan School of Management 15.010/15.011 Massachusetts Institute of Technology Professors Berndt, Chapman, Doyle, Stoker The U.K. Credit Card Industry in the Late 1980s Questions for Case Discussion 1. Define the market for credit cards.
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Unformatted text preview: 2. Would an annual fee increase the profits of Barclays? What about a raise in APR? Does Barclays consumer mix matter? 3. Should Barclays impose an annual fee? Should Barclays lead the market doing it now?...
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This note was uploaded on 10/20/2011 for the course SLOAN 15.010 taught by Professor Berndt during the Fall '04 term at MIT.

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