Chapter 1. Growth & Development (Part Two) - BB(2)

Chapter 1. Growth & Development (Part Two) - BB(2)...

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Growth & Development of the Lodging Industry HRT203 Chapter 1 – Part Two:
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OBJECTIVES OBJECTIVES Discuss the growth and development of the lodging industry in the United States Identify target markets in the lodging industry and explain the characteristics of each target market Describe the three levels of service in the lodging industry Identify four segments of full service hotel
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Lodging Industry Classification Lodging Industry Classification Quality of facilities and services Target market Comparative statistics Type of services provided to the guest Type of ownership & afflilation
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Star rating system Mobil Travel Guide (Figure 1-1) Five-Star Hotels/Resorts Best in the US A superior restaurant Twice daily housekeeping services Comfortable and attractive lobbies Guest is made to feel like a very important person at all times by every employee 39 five-star hotels/resorts 9-Five star hotels in CA Only one five star in NV
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nine 5 star hotels in CA The Peninsula Beverley hills Four Seasons SF Raffles L Ermitage Beverley Hills Chateau du Sureau, Oakhurst Hotel Bel-Air LA St Regis Monarch Beach Ritz-Carlton SF St Regis SF
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Diamond rating system (appendix 1-1) American Automobile Association (AAA) Most widely recognized system (1907) 34 basic operating criteria in six major areas ( style of operation, guest room, security, housekeeping and maintenance.) (management, public areas, fire protection. Appendix 1-1)
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This note was uploaded on 10/21/2011 for the course HRT hrt 203 taught by Professor Lee during the Spring '11 term at Cal Poly Pomona.

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Chapter 1. Growth & Development (Part Two) - BB(2)...

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