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Unformatted text preview: The marketing pattern has been not simply taking advantage of their ideology to make profits but in being culturally practical. In the case of shopping clubs for children, marketer could not only make actual money from it and at same time adapt children to group play and learning activities. This article enlightened me learning more about variety of cultural settings while I build my marketing skill is necessary and understanding of cultural ideology is truly sine qua non in marketing. The reason why we should read this probably is that we need to know that the difference of cultural ideology is not in tangible but sometimes it may function very pragmatically. A product has nice sail mount in US may be less attractive because of the parity in cultural ideal. When culture is no longer abstract we may see directly how potent it is in our society. I wonder is there any other form of tangible difference culture could make in terms of business....
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- Fall '08