10 August 2010 Class

10 August 2010 Class - 10August2010Class*AddHannahsnotes

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10 August 2010 Class *Add Hannah’s notes 21:38 1) Exporting American Media 2) Global Conglomerations 3) A cultural critique of media globalization  Exporting American Media Increased audience erosion/ segmentation/ fragmentation means need for bigger  audiences Move from “icing on the cake” to “official marketplace” mentality (Some of) the biggest media producers Time Warner News Corp GE Walt Disney Vivendi Viacom *more Vertical Integration – Horizontal Integration – Conglomeration – Synergy Vertical Integration: owning Warner Bros. Studios, Warner Bros. Distribution Time  Warner Cable Horizontal Integration: Owning MTV, BET, Nickelodeon, Paramount
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Conglomeration: Owning NBC, Walter Aircraft Engines, and a line of microwaves Synergy: making films with cameras that your own company makes Good or bad? (And for whom?) About 70% of box office profits in Europe go to “American” films *get notes here Cultural Critiques: The cultural imperialism debate Cultural imperialism Theory (aka Homogenization, Coca-Colanization) Develops in late 60s/early 70s American domination (re: everything, not just media) Herbert Schiller (1960), describing cultural homogenization  The cultural imperialism debate: Effects of trade on diplomacy UNESCO’s MacBride Report (1980) US calls it “a violation of freedom of the press” GATT/WTO negotions and the “Cultural Exception” (1994) US accuses France and 
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This note was uploaded on 10/21/2011 for the course COMM 123 taught by Professor Staff during the Spring '11 term at UPenn.

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10 August 2010 Class - 10August2010Class*AddHannahsnotes

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