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13 July 2010 Class

13 July 2010 Class - ?WhatisTV 22:45...

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13 July 2010 Class-What are Audiences? What is TV? 22:45 Gans, Fiske & Popular Culture Herbert Gans (1927-present) American sociologist; taught at Columbia 1971-2007 The Urban Villagers  (1962) studied Boston’s West End The Levittowners  (1967) observation of NJ suburb of Willingboro Deciding What’s News: A study of CBS evening news, NBC nightly news, Newsweek   and Time (1979) Popular Culture & High Culture Begins by defining MCC Negative character of pop culture creation Negative effects on high culture Negative effects on pop culture audience Negative effects on society  Based on three charges Organized for profit Must create homogeneous, standardized product  Creator becomes just another cog in the machine Cultural differences among users High culture: 0.5 million Objection #1: differences among creators 
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MCC is “creator-oriented” Meanwhile, pop culture is “user-oriented” Gans: pop culture creator is not so limited; similarly, high culture creator is not limitless  Objection #2: Pop culture’s danger to high culture Objection #3: Popular culture’s harmful impact on the audience Effects of Pop Culture Gans says there is no concrete evidence that Americans are: Atomized  Brutalized Narcotized Escaptists Unable to cope with reality (though the poor may be brutalized) Audience does NOT equal masses Families Couples Peer groups Etc.  Effects of News
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